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    1. Creation of Consent and Consensus

 
 

Estima has handled Wyeth Consumer Healthcare’s participation in the annual DSAP Convention for the past 3 years. All to cement a long-term partnership between the DSAP and WCH. Invitations, greetings and content programming
were made on Mom’s Radio to hype WCH’s participation nationwide.

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Wooing the drugstore association

Mom’s Radio served as the official public address system of the Convention -- a city-wide PA system.