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  Nurture Spa: Handling a client like a business partner

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To produce a television commercial for Nurture Spa that could capture the charm of the place and mood, one would need film and a few millions.

The team thought of doing with less. Less expensive craftsmen, less crew, less equipment. Click the TV screen to view.

Who says a television commercial has 
to cost millions?nurturespa.html

When an ad agency treats the client’s business like it were its own, 

the decisions will be very different. The objective will be market success, and efforts will be all-out. Estima was compensated through a percentage of the business it helped generate.